Privacy policy

Last Updated: 19 October 2026
 
Loop BV and its US subsidiary, Loop America Inc. (“Loop”, “us”, “we”, or “our”) are companies dedicated to designing and selling products and services that enhance sensory wellbeing, such as earplugs, sleep masks, and related items. 

This Privacy Policy describes how Loop may collect, use, and disclose your personal data when you visit our websites, us.loopearplugs.com and b2b.loopearplugs.com (the “Site”), and when you use the products, features, materials, and services we offer (collectively with the Site, the “Services”). It also describes the choices and rights you have with respect to your personal data.

This Privacy Policy applies to personal data we collect on the Site, through your use of the Services, and through your communications with us. It does not apply to websites and services owned and operated by third parties.

This Privacy Policy also covers personal data of:

  • our business contacts, including during meetings and site visits;

  • people who take part in our customer research activities, such as surveys, interviews, usability tests, diary studies, or other research projects that help us understand how our products and services are used and how they can be improved; and

  • people who take part in our photo and video shoots, including the parents or guardians of participating children.

Please take some time to read this Privacy Policy to ensure you understand and are comfortable with our use and disclosure of your personal data.


1. Personal Data We Collect. 

Personal data, or personal information, is any information about an individual which could, alone or together with other information, personally identify them or otherwise be reasonably linked or connected with them. It does not include aggregated, non-personally identifying information that does not identify an individual or cannot otherwise be reasonably linked or connected with them. We may use such aggregated, non-personally identifying information for research purposes and to operate, analyze, improve, and optimize the Services. 
 
Personal data we collect is related to providing the Services and falls into three main categories: (1) personal data you voluntarily provide us; (2) personal data we collect automatically; and (3) personal data we collect from other sources. 


1.1   Personal Data That You Voluntarily Provide us.  

We collect personal data that you knowingly choose to disclose. This may include: 


(a)    Account Information.  Such as your name, address, phone number, email address, date of birth, profile photo, and username, some of which will depend on the features you use. 
(b)    Payment Information. Such as your bank account or payment account information, other account and authentication information, and billing, shipping, and contact details. 
(c)    Communications.  Such as records of messages you send us through the Services. 
(d)   Other Information. Such as when you fill in a form, add information to your account, respond to surveys, post to community forums or other public areas of the Services, participate in promotions or contests, communicate with Loop or other users, or share your experience with us.  


1.2    Personal Data We Collect Automatically.  


When you use the Services, we automatically collect personal and other data. This may include: 


(a)    Device and Online Usage Information. Such as details about how you’ve used the Services (including if you clicked on links to third-party applications), IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, the pages you’ve viewed or engaged with before or after using the Services, the pages or content you view on the Services, and other actions on the Services. 
(b)    Transactional Information. Such as information about your transactions on the Services, such as the date, time, and amount charged. 
(c)    Geolocation Information. Such as your approximate location (for example, city or region) determined from your IP address.


1.3    Personal Data We Collect From Other Sources.  

We may collect data about you from other sources including in some cases data that is publicly available, provided by marketing business partners, or present on social media platforms. By gathering additional data about you, we can correct inaccurate information, enhance the security of your transactions and help prevent fraud, and give you product recommendations and special offers that are more likely to interest you. In particular, we collect personal data from the following sources: 


(a)    Service Providers and Business Partners. We may receive data about you from our service providers and business partners, including companies that assist with payment processing, analytics, advertising, marketing, data processing and management, account management, hosting, customer and technical support, content moderation, and other services which we use to personalize your experience on the Services. 
(b)    Authentication Partners. If you register for or log into the Services using third-party credentials (e.g., Facebook or Google), we will import your data from such third party to help create your account with us. 
(c)    Third-Party Platforms and Social Media Sites. When you interact with us or post content about us on third-party social media platforms (e.g., Instagram, TikTok, LinkedIn, or YouTube), we may collect certain data about that interaction. The data that we may collect is based on your settings on and the policies of these social media platforms. 
(d)    APIs and Software Development Kits. We may use third-party application programming interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of the Services. APIs and SDKs may allow third parties, including analytics and advertising partners, to collect your personal data for various purposes including to provide analytics services and content that is more relevant to you. 
(e)    Casting agencies and production partners, when you or your child take part in a Loop shoot (see Section 14). 


2.    How We Use Your Personal Data.

2.1    General Use of Your Personal Data.  


We generally use your data for business and commercial purposes, including to provide the Services you request, to perform customer service functions, for security and fraud prevention, for marketing and promotional purposes, and to perform analytics, as explained in more detail below. 

We do not sell personal information in exchange for money. However, we may share identifiers and internet activity for targeted advertising, which may be considered a "sale" or “sharing” under different US State laws. If you have any questions about how Loop processes your personal information please contact us as provided in the “Contact Us” section below.  



2.2    How We Decide to Use Your Personal Data.   

We use your personal data only where applicable law allows, for example to perform a contract with you, to meet legal obligations, for our legitimate business purposes, or with your consent where the law requires it.


2.3    Purposes of Use.  


We may use the personal data we collect about you in a variety of ways, including: 

(a)    Providing Services and Support to You. Specifically, we use personal data to provide the Services to you; for troubleshooting, technical, and customer service and support purposes; and to fulfill the purpose for which you provide such information, or fulfill any other purpose disclosed by us when you provide the data. The legal basis for the processing of your personal data for these purposes include performance of a contract, legitimate interest, and legal requirement. 
(b)    Communicating With You. Specifically, we use personal data to communicate with you about your account or transaction with us (including Services-related announcements). The legal basis for the processing of your personal data for these purposes include performance of a contract, legitimate interest, and legal requirement. 
(c)    Personalizing the Services. Specifically, we use personal data to personalize content and experiences on the Services, including providing you reports, recommendations, and feedback based on your preferences, and to use your location information for personalization purposes. The legal basis for the processing of your personal data for these purposes include consent and legitimate interest. 
(d)    Marketing and Promotions. Specifically, we use personal data to send you information, news, updates, and offers about us or the Services (subject to your consent where required by applicable law). The legal basis for the processing of your personal data for these purposes include consent and legitimate interest. 
(e)    Protecting Legal Rights and Preventing Misuse. Specifically, we use personal data to protect the Services and our business operations including to detect, investigate, or take action regarding illegal activities, misuse, or suspected fraud; to investigate, enforce, and prevent violations of our policies and terms; and as otherwise necessary to establish, protect, and defend our legal rights. The legal basis for the processing of your personal data for these purposes include performance of a contract, legitimate interest, and legal requirement. 
(f)    Complying with Legal Obligations. Specifically, we use personal data to comply with the law and to respond to legal process or enforcement or legal process requests. The legal basis for the processing of your personal data for these purposes include legal requirement and legitimate interest. 
(g)    General Business Operations. Specifically, we use personal data where necessary for the administration of our general business, accounting, recordkeeping, and legal functions. The legal basis for the processing of your personal data for these purposes include legitimate interest. 
(h)    Customer research and product improvement. We may invite you to participate in customer research activities, such as surveys, interviews, usability tests, diary studies, or other research projects, to better understand how our products and services are used and how they can be improved. If you choose to participate, we may process the information you provide, including your responses, feedback and opinions and, where applicable, audio, video, photographs, screen recordings or other content you choose to share. We record you only with your consent. If research involves information about your health, such as your hearing or noise sensitivity, we only collect it with your prior consent.


2.4 Recording of business meetings

With prior notice and your consent, we may audio-record meetings with business partners and suppliers, including site visits, to create an accurate transcript and notes, which we share with our main contact for review. You may decline before or during the meeting, and we will not record or will stop recording. We pause recording for confidential topics. Recordings are processed by our transcription provider under a written contract. We delete audio within 30 days and keep notes only as long as needed for the business relationship.

2.5 Profiling and Automated Decision-Making.

We use some of your personal data to create profiles, for example to personalize content and product recommendations on the Services, to select and measure the advertising you see (see Section 3), and to help detect fraud. These profiles help us decide what to show you or which transactions to review. Orders flagged as high-risk by our fraud-prevention tools may be cancelled automatically, because this is necessary to enter into a contract with you securely. If this happens, you can contact us to have the decision reviewed by a member of our team, to express your point of view, and to contest the decision. Where state law gives you the right to opt out of profiling that produces legal or similarly significant effects, you can exercise it as described in Section 7.


3.    Advertising and Social Media Use

We use your personal data for advertising purposes, including displaying personalized advertisements and measuring the effectiveness of our marketing campaigns.

Advertising partners

We work with third-party advertising platforms such as Meta (Facebook and Instagram), Google, Snapchat, Reddit, Pinterest and TikTok. These partners allow us to reach relevant audiences and promote our products.

Data we use and share

For these purposes, we may process and share the following categories of personal data:

  • Contact details (such as your email address or phone number)

  • Online identifiers (such as cookie IDs, device identifiers, or IP address)

  • Information about your interactions with our website, emails, or advertisements

In some cases, we may share identifiers (such as your email address) in a hashed format with these platforms so they can match your profile with their users.

Purposes of processing

We use this data to:

  • Show you personalized advertisements on third-party platforms

  • Retarget visitors who have previously interacted with our website

  • Create “custom audiences” and “similar” or “lookalike” audiences

  • Measure and improve the performance of our advertising campaigns

Your Choices

Under some US state laws, our use of cookies and similar technologies for targeted advertising may be considered a “sale” or “sharing” of personal information. You can opt out at any time via the “Your Privacy Choices” link in the footer of our Site. You can revoke your consent on our cookies and pixel sharing using this link. We also treat a Global Privacy Control (GPC) signal from your browser as a valid opt-out request for that browser.

Cookies and tracking technologies

We use cookies, pixels, and similar technologies to collect information about your browsing behavior and interactions with our website. These technologies help us personalize advertising and analyze campaign performance.

You can manage your preferences at any time via our cookie settings.

More information

For more information about how our advertising partners process your personal data, please consult their privacy policies:

We encourage you to review these policies to understand how your data is used by these platforms.

4.    How We Share Your Personal Data. 


We may share your personal data with third parties under one of the following circumstances: 


(a)    Affiliates and Subsidiaries. We may share your data with our subsidiaries and affiliates in furtherance of the purposes set out in this Privacy Policy. 
(b)    Service Providers. We may share your data with third-party vendors, consultants, and other service providers that provide us with support services, such as payment processing, shipping, website hosting, customer support ticketing, network data transmission, security, and other similar services, and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them.  

Our Site is hosted on the Shopify platform. Shopify Inc. acts as our data processor. When you interact with our Site – such as browsing products, making purchases or using features – Shopify collects and processes your personal data to: provide core e-commerce services (checkout, payment processing, order fulfillment), detect and prevent fraud, ensure secure transactions, personalize your experience across Shopify-powered stores, and improve platform-wide services through cross-merchant analytics. We use Shopify’s Enhanced Services and Network Intelligence features. This means Shopify may combine your data with information from your interactions with other Shopify merchants to: improve fraud detection and customer support, optimize advertising across multiple stores, and enhance personalization of your shopping experience. For these network features, Shopify uses your data for its own purposes under its own privacy policy. If you use a direct payment gateway, Shopify securely stores your credit card details in compliance with the Payment Card Industry Data Security Standard (PCI-DSS). Your payment information is stored only as long as necessary to complete the transaction, after which it is deleted. For more information, please visit: Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy, Opt out or manage your data: https://privacy.shopify.com.  
(c)    Change in Control or Sale. We may share your data if we are involved in a merger, corporate transaction, or another situation involving the transfer of some or all of our business assets, with business entities or people involved in the negotiation or transfer. 
(d)    Compliance with Laws. We may be required to share your data to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities. 
(e)    With Your Consent. We share data about you with other companies if you give us permission or direct us to share such data. 
(f)    Aggregated Data. We may share aggregated data (i.e., data about our users that we render in such a way that it no longer identifies or references an individual user) for regulatory compliance, industry and market analysis, demographic profiling, marketing and advertising, and other business purposes. Where we hold deidentified information, we maintain it in deidentified form and do not attempt to reidentify it.


5.    Use of Cookies and Other Online Tracking Technologies. 


Loop uses cookies, web beacons (also known as “pixel tags”), analytics devices, and similar technologies (some of which are operated by third parties) to make interactions with the Services easy and meaningful. For more details about how we use these technologies, please visit our Cookie Policy. 


6.    Your Choices Regarding Your Personal Data. 


We do our best to give you as much choice as possible regarding the amount of data you provide to us, and the control you have over that data. 


(a)    Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Site may not work properly. Similarly, your browser settings may allow you to clear your browser web storage. 
(b)    Marketing Communications.  You can opt-out of receiving certain marketing or promotional communications from us at any time by clicking the unsubscribe link in the emails we send, replying STOP to one of our SMS messages, or contacting us by using the details provided in the “Contact Us” section below. If you have any account for the Services, we may still send you transactional communications, including emails about your account or purchases. 
(c)    Targeted Online Advertising. We or one of our authorized partners may place or read cookies on your device when you visit our Site for the purpose of serving you targeted advertising (also referred to as “online behavioral advertising” or “interest-based advertising”). You can opt out via the “Your Privacy Choices” link in the footer of our Site.


7.    Your Rights Regarding Your Personal Data. 

Depending on your state of residence, you may have the right to: (a) know and access the personal information we hold about you; (b) correct inaccurate personal information; (c) delete your personal information; (d) receive a portable copy of your personal information; (e) opt out of the sale or sharing of your personal information, targeted advertising, and profiling that produces legal or similarly significant effects; and (f) limit our use of sensitive personal information. We will not discriminate against you for exercising these rights.

You can exercise these rights by contacting us using the details in the “Contact Us” section. We will verify your request using information you have provided to us, and respond within 45 days, which we may extend once by another 45 days where reasonably necessary, in which case we will let you know. 

You may use an authorized agent to submit a request on your behalf; we may ask for proof of their authorization. Parents or legal guardians can exercise these rights on behalf of their child. 

If we decline your request, you may appeal by replying to our decision or emailing privacy@loopearplugs.com with “Appeal” in the subject line. We will respond to your appeal within the time required by your state’s law, and if you are not satisfied, you may contact your state Attorney General.


8.    How We Protect Your Personal Data. 


We take appropriate precautions including organizational, technical, administrative, and physical security measures to help safeguard your data against accidental or unlawful destruction, loss, alteration, and unauthorized disclosure. While we have employed security technologies and procedures to assist safeguarding your personal data, no system or network can be guaranteed to be 100% secure. Due to the inherent nature of the internet, we cannot guarantee that data, including personal data, is absolutely safe from intrusion or other unauthorized access by others. We encourage you to take steps to protect your data and prevent unauthorized access to your password or account by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. 


9.    How Long We Retain Your Personal Data. 


We may retain your data for as long as required to satisfy the purposes identified in this Privacy Policy and to meet legal requirements. We determine the appropriate retention period for personal data on the basis of the amount, nature, and sensitivity of the personal data being processed, the potential risk of harm from unauthorized use or disclosure of the personal data, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation). When personal data is no longer needed, or in any event, after legal authority to retain it has expired, personal data will be destroyed, in accordance with local law and pursuant to procedures established in relation to the relevant system or process. 

Research materials, including recordings and transcripts, are retained only for as long as necessary for the research project and related analysis. Photo and video shoot materials are retained as described in Section 14.


10.    International Data Transfers.  


Loop is headquartered in Belgium. Your personal data may be transferred to and processed by our parent company Loop BV in the European Union, and by our service providers in other countries. We protect it through contractual safeguards with these recipients and the security measures described in Section 8.


11.    Third-Party Links and Services. 


The Services may contain links to third-party websites such as social media sites, and also contain third-party plug-ins and functionalities. If you choose to use these sites or features, you may disclose your data not just to those third parties, but also to their users and the public more generally depending on how their services function. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your data will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties. 


12.    Children.

  
We do not knowingly collect or solicit personal data from anyone under the age of 16. If you are under 16, please do not attempt to register for the Services or send any personal data about yourself to us. If we learn that we have collected personal data from a child under the age of 16, we will delete such data as quickly as possible. We do not knowingly sell or share the personal information of consumers under 16.  If you believe that a child under 16 may have provided us personal data, please contact us by using the details provided in the “Contact Us” section below and we will take steps to delete their personal data from our systems. 

This does not apply to children who take part in our photo and video shoots or customer research with the consent of their parent or guardian.


13.    Additional Information for US State Residents.

In the past 12 months, we have collected the following categories of personal information, from the sources and for the purposes described in Sections 1 and 2:

Identifiers, such as your name, email address, phone number, postal address, IP address, and cookie and device IDs. Disclosed to service providers, affiliates and advertising partners. Cookie and device IDs and hashed email addresses may be sold or shared for targeted advertising.
Customer records, such as billing and shipping addresses and payment details. Disclosed to payment processors, shipping providers and affiliates. Not sold or shared.
Commercial information, such as products purchased, order history and returns. Disclosed to service providers, affiliates and advertising partners. May be sold or shared for targeted advertising.
Internet or network activity, such as your browsing on our Site and interactions with our emails and ads. Disclosed to analytics and advertising partners. May be sold or shared for targeted advertising.
Approximate geolocation, derived from your IP address. Disclosed to service providers and analytics partners. Not sold or shared.
Audio, visual and similar information, such as profile photos and recordings from research, business meetings and photo or video shoots. Disclosed to service providers and production partners. Not sold or shared.
Professional information, such as the job title and employer of business contacts. Disclosed to service providers and affiliates. Not sold or shared.
Inferences, such as preferences used to personalize content and advertising. Disclosed to service providers and advertising partners. May be sold or shared for targeted advertising.
Sensitive personal information, such as your account login and password, and health information you share in research with your consent. Disclosed to service providers. Not sold or shared.

We use sensitive personal information only for purposes permitted by law, such as providing the Services and keeping your account secure, and not to infer characteristics about you. We sell or share personal information only for targeted advertising, with the advertising partners listed in Section 3. We do not knowingly sell or share the personal information of consumers under 16. We retain each category of personal information according to the criteria described in Section 9.

California Civil Code Section 1798.83 (the “Shine the Light” law) permits California residents to request, once a year and free of charge, information about the categories of personal information we disclosed in the preceding calendar year to third parties for their own direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes. To make such a request, contact us as described in the “Contact Us” section.

 

14.    Photo and video shoots. 

When you or your child take part in a Loop shoot, we (or our production partner or casting agency) process names, ages, recordings and signed releases. We do this to organize the shoot and meet permit and child-protection laws, and to use the recordings in our marketing on the basis of your signed release. Footage featuring a child is used for no more than three years unless you renew your consent, and we never use AI to alter a child’s likeness. Parents or guardians can exercise a child’s rights and withdraw consent at any time via our contact details. You’ll receive a separate privacy notice with full details when you sign the release.

 

15.    Financial Incentives.

We may offer discounts, rewards, or special promotions in exchange for your personal information, such as your name, email address, or purchase history. For example, you might receive a discount code for signing up to our newsletter or joining a loyalty program. 

You opt in by signing up for the relevant program, such as our newsletter or loyalty program, and you can withdraw at any time by unsubscribing or contacting us, without losing access to our Services. We estimate the value of your personal information as the average value of the discount or reward we provide in each program, which reflects our costs of offering and operating it.

To learn more or opt out of any incentive program, contact us by using the details provided in the “Contact Us” section below. 

  


16.    Changes to this Privacy Policy.  


This Privacy Policy went into effect on the “Last Updated” date noted near the top of this page. We may update this Privacy Policy from time to time. Any changes will be reflected in the revised Privacy Policy posted on this page, together with the updated effective date. Please check the Privacy Policy periodically for updates. 


17.    Contact Us. 


We welcome questions, comments, and concerns about this Privacy Policy and our privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us via our contact page, or by using the details set out below: 
 
Loop America Inc. 
To the attention of the Data Protection Officer
530 7th Avenue - Suite 902
New York, NY 10018
United States
privacy@loopearplugs.com
 
To exercise your privacy rights, email privacy@loopearplugs.com or use our contact page. If you are not satisfied with our response, you can appeal as described in Section 7.